The Cocktail Lounge
ReserveBar, a leader in rare and ultra-premium spirits, aimed to expand their reach to a broader audience with a new content-to-commerce platform called The Cocktail Lounge.
Credit
- Client - ReserveBar
- Brand Strategy - Lauren White
- Development - SDG
Contribution
Tasked with creating a simple yet luxurious experience, I designed modern layouts with intuitive navigation to effectively engage users as they explore the extensive content on this new platform.
I crafted multiple unique templates, including an events page layout for customers to filter through and discover ReserveBar's virtual events, a custom cocktail recipe theme for the vast collection of recipes offered, and designs for their new mixology blogs, Spirits Explained and Entertainment. Additionally, I created product recommendation and customer review modules for these templates to encourage purchases from their main website.
The platform boasts a sleek and modern aesthetic that effectively unifies The Cocktail Lounge with ReserveBar's primary e-commerce site and helps to drive sales.
