Prakti
Prakti is an award-winning skincare brand grounded in Ayurvedic philosophies, who recruited Double Major to help them elevate the standard of their customer experience across all channels including their website.
Credit
- Agency - Double Major
- Creative Strategy - Lauren Webster
- Design Lead - Elle Chung
Contribution
To meet the diverse needs of the brand, we embraced a holistic approach, offering a full spectrum of services spanning web development, theme enhancements, and continuous support.
This journey began with a seamless transition to Shopify 2.0. We developed multiple custom-coded capabilities including revamped layouts for their blog, The Priti Edit, which serves as the lifestyle-focused extension of the brand. Additionally, we created multiple tailor-made campaign landing pages to attract and convert customers, user-generated content sections to instill trust in the brand, and a bespoke platform for their new vertical – the Dosha quiz, among other specialized functionalities.
These solutions not only set the brand apart but also contribute to its growth, significantly amplifying its online presence and improving the customer experience.
