Misahara
Misahara, a renowned fine jewelry house, embarked on an ambitious brand refresh, entrusting the task to the skilled team at Double Major.
Credit
- Agency - Double Major
- Creative Strategy - Lauren Webster
- Design Lead - Elle Chung
Contribution
The challenge for their website was twofold: maintaining a cohesive and relevant aesthetic while ensuring seamless functionality.
To tackle this, we began with a detailed audit, mapping out the customer journey and uncovering many growth opportunities. With insights in hand, we strategically planned the site architecture and made wireframes for unique design features. This necessitated a migration to Shopify 2.0, where we enhanced their premium theme with custom-coded sections and pages using HTML, CSS, JavaScript, and Shopify Liquid. We also prioritized flexibility and ease for the Misahara team, making multiple templates that accounted for potential future maintenance on their part.
The outcome was an e-commerce platform that blends editorial storytelling with tailored functionality, elegantly showcasing the diverse body of work of the brand's founder, Lepa Galeb-Roskopp, and embodying the brand's prestigious legacy.
