Simon Showroom
Simon Showroom, a global fashion sales and marketing company, asked Double Major to revamp their client-facing website with the hope of making it a more accurate reflection of the brand’s ethos and spirit.
Credit
- Agency - Double Major
- Creative Strategy - Lauren Webster
Contribution
We allowed their minimalist branding to shape our design decisions, resulting in visually engaging layouts. For development, we decided to migrate their site to Squarespace 7.1 to ensure up-to-date functionality. Once complete, I meticulously coded custom elements, including a sleek homepage marquee that prominently displays the brand name and stunning imagery, showcasing the diverse range of brands they represent. Additionally, we incorporated a vertical navigation for added visual interest and streamlined image slideshows, among other features.
The strategic use of white space and overall design creates an editorial yet playful experience. The resulting website can easily grow and be independently maintained by the Simon Showroom team. They were thrilled with the delivered outcomes.
